What Is a Sales Funnel?
A sales funnel is the sequence a prospect follows from first contact to purchase and beyond. Each stage has a job: move the right people forward and filter people who are not a fit. A typical online funnel includes traffic source, capture or presell, quiz or qualification, sales page or VSL, checkout with an order bump, then upsell and thank-you.
A sales funnel builder lets you create and connect those stages so the journey is smooth for the buyer and measurable for you. That is different from a single landing page, which has one goal on one URL.
Who This Funnel Builder Is For
Course creators with launches or evergreen funnels, direct-response teams running quiz and VSL funnels on paid traffic, DTC and supplement brands using advertorials and upsells, agencies that need reusable structures, and coaches who qualify leads before a call.
Funnel Stages You Can Build
| Funnel stage | What you create | Product used |
|---|---|---|
| Plan | Map of stages, triggers, and delays | Site Planner |
| Capture | Lead capture, advertorial, or presell | Page builder |
| Qualify | Interactive quiz | Quiz builder |
| Persuade | VSL with timed CTA | Native video player |
| Convert | Sales page and checkout with order bump | Page builder and checkout |
| Increase order value | Upsell and thank-you page | Page builder and checkout |
| Measure | Abandonment, heatmaps, A/B tests | Tracking pixel and analytics |
How to Build a Sales Funnel
1. Map the funnel before you build
Use Site Planner to lay out each stage so you do not forget a thank-you page or upsell.
2. Create the entry page
Build a capture page, advertorial, or presell from a template or an AI draft, aligned with the traffic source.
3. Add a quiz to qualify and engage
A few questions about goals turn a passive visit into a conversation. Quizzes are unlimited on every plan.
4. Present the offer with VSL and sales page
Host the VSL in the native player, time the CTA, and use retention data to see where viewers stop.
5. Connect checkout, order bump, and upsell
Integrated checkout supports cards (and Pix where available), order bump, upsell, and cart recovery.
6. Measure the full journey and improve
The tracking pixel shows drop-off between stages. Heatmaps show on-page behavior. Native A/B tests compare any stage. Fix the biggest leak first.
Funnel Metrics Worth Watching
| Metric | What it shows | Where to see it |
|---|---|---|
| Capture rate | Share of visitors who opt in | Entry page analytics |
| Quiz completion | Share who finish the quiz | Quiz results and abandonment |
| Video retention | How long people watch the VSL | Player analytics |
| Checkout conversion | Share of checkout visitors who pay | Checkout dashboard |
| Order bump take rate | Share of buyers who add the bump | Checkout dashboard |
| Upsell accept rate | Share of buyers who take the upsell | Checkout dashboard |
Frequently asked questions
- What is the difference between a website and a sales funnel?
- A website usually offers many paths to explore. A sales funnel guides the visitor through a sequence toward one goal, such as a purchase. Many companies use both.
- What is a quiz funnel?
- A funnel that uses a short interactive quiz to engage the visitor and understand their needs before presenting the offer. It personalizes the path and helps segment follow-up.
- Do I need separate tools for quiz, video, and checkout?
- Not with a complete platform. Quiz, native video player, and integrated checkout sit with the page builder, so stages connect without extra tools.
- How do I find where my funnel is losing people?
- Use abandonment tracking between stages, then heatmaps and video retention to understand why. Start with the stage that loses the most people.
- Can agencies build funnels for multiple clients?
- Yes. Plans include multiple concurrent sites and unlimited collaborators. The top plan offers unlimited sites. See current limits on pricing.
Build your complete sales funnel today
Plan every stage, connect every tool, and see exactly where buyers come from and where they leave.
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