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Lucas Oliveira

Academia Digital Pro

Education · 5 months

Funnel Optimization

How Academia Digital Pro Scaled Enrollments 312% with AtomicBuilder & AtomicPlayer

A Brazilian online school rebuilt its launch funnel, synced VSL delays, and turned webinar traffic into consistent enrollments.

312%
Enrollment Growth
68%
VSL Completion Rate
5x
Faster Launch Cycles
R$1.8M
Launch Revenue

The Story

Overview

Academia Digital Pro was losing momentum between free webinars and paid enrollments. Their pages were slow to launch, video delays were manual, and leads were dropping before checkout. By rebuilding the entire funnel inside Atomicat, they created a repeatable launch system that converts cold traffic into students at scale.

The Challenge

Webinar-to-enrollment conversion sat below 2.4%, launch pages took weeks to ship, and VSL delays were managed manually across multiple tools.

Products Used

AtomicBuilderAtomicPlayerAtomicAcademy

Focus Areas

EducationVSL FunnelsEnrollment Growth

Execution

How We Approached It

1

Mapped the full student journey from ad click to enrollment and removed three unnecessary steps.

2

Rebuilt launch pages in AtomicBuilder with mobile-first templates and AI-assisted copy.

3

Hosted VSLs on AtomicPlayer with synchronized delay buttons tied to pitch timing.

4

Added a qualification quiz before checkout to segment buyers and increase intent.

The Atomicat Solution

Atomicat replaced four disconnected tools with one workflow. AtomicBuilder handled pages, AtomicPlayer delivered high-retention VSLs, and AtomicAcademy content supported the post-purchase experience. The team could now launch a new cohort in days instead of weeks.

We stopped patching together five different tools. Atomicat gave us one funnel system, and our enrollments finally matched the quality of our content.

Lucas Oliveira
Lucas OliveiraFounder, Academia Digital Pro
Workspace with laptop showing Atomicat builder

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