QuizLab Brasil
SaaS · 3 months
QuizLab Brasil: 3x Higher-Quality Leads From One Quiz Funnel
This lead generation quiz case study shows how replacing a static form with a branching quiz changed not just lead volume, but lead quality.
The Story
Overview
This lead generation quiz case study shows how replacing a static form with a branching quiz changed not just lead volume, but lead quality.
The Challenge
QuizLab Brasil's original form generated leads, but sales reported most weren't a fit — a classic symptom of skipping qualification entirely.
Products Used
Focus Areas
Execution
How We Approached It
Using AtomicQuiz, the team built a 6-question branching quiz funnel that routed respondents to one of three offer pages based on their answers.
A lead generation quiz captures intent signals a static form can't — answer patterns let the team pre-score leads before a single sales call happened.
The Atomicat Solution
A 3x improvement in lead quality (measured by sales-qualified rate), using the same ad spend and traffic volume as before.
“Our quizzes became the best salesperson on the team. They filter, educate, and warm up leads before anyone picks up the phone.”
Before vs after
- Lead Quality Uplift3x Lead Quality Uplift
- Quiz Completion Rate89% Quiz Completion Rate
- Cost per Qualified Lead-42% Cost per Qualified Lead
- Sales Close Rate27% Sales Close Rate
Case study Q&A
QuizLab Brasil's original form generated leads, but sales reported most weren't a fit — a classic symptom of skipping qualification entirely.
Using AtomicQuiz, the team built a 6-question branching quiz funnel that routed respondents to one of three offer pages based on their answers. A lead generation quiz captures intent signals a static form can't — answer patterns let the team pre-score leads before a single sales call happened.
3x Lead Quality Uplift; 89% Quiz Completion Rate; -42% Cost per Qualified Lead; 27% Sales Close Rate
AtomicQuiz, AtomicPixel, AtomicBuilder
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