QuizLab Brasil
SaaS · 3 months
QuizLab Brasil Generated 3x Higher-Quality Leads with AtomicQuiz
A performance marketing team replaced static landing pages with interactive quizzes that qualified leads before sales calls.
The Story
Overview
QuizLab Brasil was buying traffic efficiently but passing too many unqualified leads to sales. Static forms produced volume without intent. Interactive quiz funnels changed how prospects self-qualified and dramatically improved downstream close rates.
The Challenge
More than 61% of leads failed basic qualification, cost per qualified lead was rising, and sales reps were spending time on the wrong prospects.
Products Used
Focus Areas
Execution
How We Approached It
Built segmented quiz funnels for three audience profiles using AtomicQuiz templates.
Used outcome-based routing to send high-intent users to calendar booking pages.
Tracked quiz completion and answer paths with AtomicPixel for optimization.
A/B tested question order and CTA timing to improve completion rates.
The Atomicat Solution
AtomicQuiz turned top-of-funnel traffic into structured intent data. Instead of guessing lead quality, the team knew which prospects were ready for a demo before the first call.
“Our quizzes became the best salesperson on the team. They filter, educate, and warm up leads before anyone picks up the phone.”
Want Results Like These?
See how Atomicat can help your business launch faster, convert better, and scale with the same tools behind these success stories.